Your Repeat Performance, by Dr. Ogi Ressel

Wednesday, March 11th 2009

Warm hellos to everyone!

Ok....you are now really into the New Year - yes, 2009 is finally here!....And you've promised yourself a very different year this year - tons of new patients, lots of children and their parents, lots of patients visits, as well as financial abundance, more free time, and some well-deserved "toys" and baubles - mustn't forget these! Absolutely! You certainly
deserve everything! Of course you do! You've promised yourself that this year will not be the same as the last. Or the one before that. Or the one before that. Or the one before that..... you are finished with wishing, and hoping, and dreaming, and scheming, and schlepping around! Right? Of course you're right! After all, this is your life and you are going to live it your way - starting this brand new year!
No compromise this time and no prisoners will be taken! 

There! That feels really good! You've made a stand! The Universe will now provide!!!!
I like this new attitude of yours! Atta boy! (girl - don't want to offend anyone).

There is only one minor glitch: Your 2009 is just not starting off the way you envisioned! 
Let's see: New patients just aren't calling, patients are not referring, patients are quitting care, lots of missed appointments again, same old insurance hassles, patients have no money for you, you feel your amazing CA just isn't there for you this year, the bank account still has the same negative balance and the Christmas bills are just now due.

Definitely not the way you envisioned the start of 2009. No Way!

 Ok....enough of brutal reality and beating up on you - you do this all too well to yourself already!
You see............You need to understand one thing here: You are still dealing with the same old stuff in your office. The same old procedures, the same old staff (careful here), the same old furniture, the same old clinical forms - you know the ones, the ones your patients can barely read because they've been self-copied so many times, the same old missed appointments, the same old patients leaving your office, same old pictures on the wall, the same old philosophy you have, the same old marketing ploys, the same old salesmanship, the same old fear tactics you use, the same old perception your community has of you and what you do, and of course, the same old doctor - you. Yes, you!

There's a concept!

Hmmmmm.......2009 is not going all that well for you, is it?
What are you to do?

You see.....Realizing and agreeing that this is where you are is already half the battle! I've mentioned this before: In order for you to really kick butt this year, you need to be different and do different things - same old, same old, just doesn't apply here! No!
You need a makeover! Totally! And so does your office. And your staff! And your philosophy! You need to reinvent and re-create yourself - especially in this economy.
And I don't mean more marketing either, so relax. You need to realize something, and this
is a huge problem with many doctors:

What you've been doing isn't working!

There I've said it!
Maybe you are just getting started in practice and are working with a set of values acquired by osmosis from College, or you've been at it for the past 15-35 years. You see, times changeand so does the perception and wants of your community - what they want and what you provide aren't quite in synch. Ergo; you are outdated. And as a result, you are relegated to seeing the acute patient. And only because that is what your community thinks you do.
And you are good at it - you can get them out of pain in no time flat. But this is not what you want for a practice. You want a Wellness practice with tons of kids and their parents.
I totally agree - most doctors want this type of practice!

AND that is what your community wants as well - trust me on this. They want a doctor who is versed in Wellness and NOT in treating LBP, or neck strains, or orthotics, or knee sprains, or selling snake oil. They also don't want a marketing wizard and some "slicko-man".
No.
They want to see a doctor who is absolutely the very best at being a doctor.

"But, Dr. Ogi that is what I want also - I want a Wellness practice", you say.  Awesome!

Let me help you!

But.......There is a price for this new reinvented and recreated you. Yes! You'll need to let go of some of the ideas and assumptions that you are holding onto and that are holding you back. You'll need to park your ego and admit that where you are is not where you want to be (and this is a difficult thing to do). You'll need to welcome change. And you'll need to
embrace your own spirit that will carry you forth.  
Is it really difficult? Absolutely not!
Challenging, yes.
Difficult, No.
It is exhilarating and exciting!

That's it! Simple! This is a good place to start. THEN....I suggest that you enroll in a seminar program that will teach you how to become the best doctor your community has ever seen.
Ever.

...And by now, you should already have figured out which one it is. And then please call me.....And forget the hoping, and the scheming, and the schlepping around!

Well....what are you waiting for? Do it!  It is now only a few months until we have another conversation just like this one. ...and you definitely do not want a repeat of your past performance. No way!

You know what to do....

The frustrating thing is that many of you will not. Many of you will wait and postpone calling me because "you are just so busy" going nowhere. You see.....I've heard all the excuses.

Listen.....I know I am in your face with this, but you need to hear this message - the Universe has been talking to you and you have not been listening: There are so many doctors that are simply squandering their lives living in mediocrity and waiting for life to somehow magically get better - and they approach their patients with the same old "stuff" they've used for years - stuff that does not work. Beats me - must be Cerebral constipation.
You need to get this: There are children in your community just waiting to see you. But they want to see an amazing doctor - not someone is just average. Just Ok. Pretty good. No.

So....promise yourself that this is the end of the "old" you. No More!
And call me.......

Simple.

Warmest wishes,

Dr. Ogi Ressel