We Save Lives, by Dr. Ogi Ressel

Tuesday, June 23rd 2009

Warm hellos to everyone!

I wrote this THOT two years ago but it carries such an important message
that  I felt compelled to send it again:

I want you to picture this:

Here you are, standing outside your office, proud as a peacock, and looking
at the brand-new sign you just had installed on the front of your clinic. You
know the one. The one that tells everyone what you're all about. The one
that simply screams what you do!

Here is what it says:

                We Save Lives!

You look at it with a critical eye and it just doesn't seem perfect. No. Some
detail is missing. It doesn't quite do it for you. No. Something it seems is
not quite there. It is not quite right - just not good enough. So....you decide
to add Acupuncture to what you do. There!

That should do it. Right? Wrong. Still not good enough. Something is still
missing.
Let's try Massage therapy. That's better!
Now you are feeling more complete. Right? Not really. Still not quite there!

Ok....everyone is talking about spinal decompression....let's try that! Great idea!

We'll rack and crack 'em. Or traction - yes, that's it!!! A roomful of traction units.
Wow! But....still not quite got it. Not really. It just needs a bit more tweaking.
Ok....I got it...finally...let's add orthotics and heel lift to this. Yes! ...But...it
still doesn't catch you.

Hmmmm...let's add vitamins and nutraceuticals to the mix. Now, we're talking!!!
Yes, Vitamins will surely fill that void! There...That feels complete....sort of....

And, of course, if you really want to WOW your patients, you can add a tire
rotation centre to your office armamentarium on slow days - and there are
lots of those of course, so people should really appreciate your efforts to
WOW them.

And there are always the cookies with each adjustment, or acupuncture needle,
or muscle stretch, or tire balance, or....I am sure you can come up with your
own version of your personal and  entertaining ploy!
Lighten up!

See...here's the problem: Saving lives is not good enough for us! No. We feel
we need to add that special "something" extra to our office - whether people
want it or not.
Why?

Because we are feeling unworthy of what we do - and charging for it. ....And getting paid!

There's a concept!
Get a life

Listen..I know of no higher purpose than saving a life. And nothing needs to be added.
Nothing!
Pure and simple.

You need to know beyond a shadow of all doubt that every time you adjust and
correct that Subluxation, you are releasing the power of Innate that does the healing.

You are saving a life. End of story.
You need to be totally Ok with that concept. It is what we do! And it is who we are.
And we do not need to dilute its power. People do not cover vast distance, and pay
our fee because we add vitamins or cookies to each adjustment. No!

They see us because the sign on the front of your office says it all: WE SAVE LIVES!
Period!

How can you possibly better that?
So....go out there and save a bunch!
....and forget the cookies!

Warmest wishes,
Dr. Ogi Ressel