The Practice Evolution Program
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On Being Worthy, by Dr. Ogi Ressel

Thursday, March 26th 2009

Warm hellos to everyone!

I just returned from Module II in San Fran! Fabulous time but the
weather could have been a bit warmer - 54 degrees! Had to come
back to Canada to get warm! Get real!

Had a thot while flying the friendly skies......Let's address the issue
of Being Worthy for a moment: It struck me that many doctors do
not feel worthy of the care they provide for their patients. I know that t
his may sound a bit strange, but as a coach, this is what I see in
many doctors I communicate with. A number of doctors do not place
their patients on the correct level of care a patient may need simply
because they feel that a patient may not "accept" their recommendations.
This seems to be a prevalent thought in our profession. The feeling
seems to be one of fear: Fear that a patient will say "No." Fear that they
may not come back for the next visit. Fear that they will not have the
money to pay you. Fear that they will not refer. Fear that they will
not....... Fear! With many, this seems to be the overriding feeling
in the office! I sense that this fear stems from a sense of "unworthiness"
many doctors are bridled with.

Many do not feel worthy of the responsibility of helping a patient.
Of helping a child with Asthma, or Colitis, or Colic, or Ear Infections,
or an up and coming mom with Infertility, or stomach cramps,
or .......name your condition of choice! A number of doctors feel that
they haven't seen it so it doesn't exist and they do not feel comfortable
suggesting care for a problem they have rarely dealt with. Listen....if
everything has to be proven first, where would we be? Did you know
that the mechanics of Aspirin are still unknown today, yet tons are sold daily?

The burden of proof is a heavy one. Some things are simply accepted
because they work - plain and simple! Chiropractic is one of these.
I don't think Harvey asked DD to prove to him that this new fangled
procedure he was about to do, to hopefully restore his hearing, was
recognized in the scientific community and was peer-reviewed. No.
He probably said: "let's do it." Was DD entirely confident that this
new procedure would restore Harvey's hearing? I doubt it. But...he did
it anyway because he sensed the logic in his thinking.

The Body is a self-healing organism!
He felt worthy. There was no burden of proof. And so it is with what we do.
Unfortunately, we seek the burden of proof before we feel worthy of
charging for our care and recommending what our patients need.
Get over it. And get over you. This is bigger that you! And you do
not need proof. Just do it. Adjust and miraculously people will get b
etter. WOW! They will actually recover under your very nose. In spite
of your burden of proof. Imagine that!

So....get out there and start helping people with what they need,
not what you think they will accept from you!

Do what you were destined to do. Adjust all else will follow!

Warmest wishes,
Dr. Ogi Ressel