The Practice Evolution Program
163 John St. W.
P.O. Box 1419,
Niagara-on-the-Lake,
Ontario, Canada, L0S 1J0
T: 905-468-0036, 800-353-3082
F: 905-468-8341
drogi@practiceevolution.com
The official site of Dr. Ogi Ressel : www.practiceevolution.com

Intent, by Dr. Ogi Ressel

Wednesday, June 17th 2009

Warm hellos to everyone!

A few short weeks ago I started on a train of thought with the topic being
 "We save lives." Remember?
I wanted to add a few more ruminations to it.

I speak with doctors from all over the planet and the one theme that seems
to permeate most practices is this: It is L.A.C.K.

Here is how I feel it starts:
You are in your third year, one more to go before you graduate and can finally
look after your own patients. Yea! Cool! You're ready! 
 So... you talk with the interne ahead of you and ask him what it's like in clinic.

Here's what you hear. "It's hard, few new patients, no referrals" - LACK.
And when you get to your last year, you ask those who have just graduated ahead
of you and here's what they say: "It's hard, no new patients, life is difficult, had to
get a part-time job, expenses are killing me, my family life sucks, etc." - LACK.

Some of you reading this are thinking: "Yea, he's right. It's hard, no new patients,
 ....etc." You need to get this - you are running a preview of your coming attractions!

For those of you who have seen THE SECRET, you know that the universe will
provide you with whatever you place your attention on. Well....guess what your
attention is on? You're right. L.A.C.K.

This is devastating to your sanity. 
Why?
Because it weakens your position in the universe. Your attention is on LACK - on
that which you do not want but continually have. Soon, you are thinking;
"This is my lot in life. I will not get anywhere else. This is my life."  Devastating!

So...in order to have a life, you begin to compromise your values - survival
takes over.
And you hate it!
You begin to practice from the perspective that you need to make a buck.
You begin to think more of survival than the patient in front of you - and your
patients totally read you. Your focus is a practice where you are a slave to your
patients. You need your patients - they don't need you!
You add acupuncture to the services you offer, and Massage therapy, and
orthotics, and vitamin sales, and rehab, and even sprinkle magic for the
difficult cases.
Let's-make-a-deal takes over all procedures. And still your practice doesn't really
increase but now there's so much more activity that your are actually BUSY! Yes.

You are busy. You've never said this before and you like the sound of it. BUSY...let
me savour that word. Yea! I'm there. I am busy! And your CAs now say this mantra:
"The doctor is busy!" WOW! You relish in it! Cool! You've made it! Finally!

Listen....I know that I've just pushed a lot of buttons. The sad reality is that this
is what I see in at least 80% of the offices I chat with. It is Not Ok!

One thing you need to realize is that you are a chiropractor. You have magic in
your hands.
You are connected to a higher power that does the healing. You are part of the
vibrational energy of the universe. You need to see yourself in a different role.
That of a healer rather than a hustler, or a vitamin rep, or a salesman, or an
orthotic rep, or a physio.
Yes! When you touch people, they should feel your power. They should feed
off your energy. And here's the one thing I never want you to forget: People
want what you have - they just don't know what you do!
So tell them!

Practice from the perspective that people need you, you do not need them!
There's a concept!
Think ABUNDANCE in your life. Think larger than you dare. Concentrate on it.
Feel it. Be it. The universe will provide you with that which you place your attention on.
Don't be second-rate, for you are not. Be a WOW doctor.
Be the doctor you've always envisioned being.

And I am here to help you - please feel very welcome to call me!

Warmest wishes,
Dr. Ogi Ressel