Connecting with your patient, by Dr. Ogi Ressel

Tuesday, June 23rd 2009

Warm hellos to everyone,

A few short years ago I witnessed what can only be described as a magical
moment while lecturing at Module II in Niagara Falls in the middle of February.
I wanted to share that moment with you!

Please picture this: The sun was rising over the Niagara River and shone right
into our seminar room illuminating everyone's face - it was as if Innate decided
that since this was a Chiropractic seminar and was all about turning on Life,
 that we should have some Divine Illumination to help clear the cobwebs. ..of
course no one knew that it was really all just part of the Program - just like the
croissants and coffee.

...And as an encore, we had a wondrous rainbow just outside the seminar room
windows, over the Niagara Falls - all afternoon.

One of the doctors flew in from South Africa and when it started snowing, she
stood in quiet amazement at the windows gazing at the snowflakes swirling in
the wind - a child-like wonder flickering on her face.

It doesn't get better than that!

And this brings me to a thought I want you to consider:
When you are in consultation with a New Patient, that same wonder should
illuminate their face. You should be able to reach and touch your patient in
that same manner - I am not speaking of physical touch. No. I am speaking
of touching them on a much deeper level. A level where few words need to be
said. A level where there is understanding, caring, warmth and unconditional
help being transmitted. A level where the patient has a simple knowingness
that they are in the best of hands, and that you are the absolute best. Period.

A level where you witness the most amazing transformation take place before
your eyes - there is a flicker of understanding, and often the patient's eyes
well up with tears.

Please do not misunderstand this. These are not the tears of fear because
of some canned and cookie-cutter "procedure" that some are taught. No!
These are the tears of understanding. These are the tears of hope. These
are the tears of finally finding the right help for a condition which has been
a nightmare. These are the tears of joy and the tears of shedding a life-long
burden which has been taken off their shoulders.

When you witness this transformation, you will most likely have tears in your
eyes as well. ....and you will have a knowingness that you have connected
with your patient.

And when this occurs, it matters not what your fees are, or if you take insurance
or not, or if your office in on the 10th floor overlooking Mario's Bakery - and
there's no elevator.

Those details pale in comparison to the connection between you an the patient.
...And that is what being in practice is all about.
If you are able to connect with your patients on that level, you will need little
marketing to grow your practice.

...And that is what the PEP Program is all about.

Warmest wishes,
Dr. Ogi Ressel