Accomplishments, by Dr. Ogi Ressel

Friday, June 19th 2009

Warm hellos to everyone,

Thinking of the upcoming Christmas celebrations always makes me feel
that this is a time is a time of conclusion. It is a time of end. A time of
wind, rain, sleet, ice, and the inevitable coming of Winter. And it makes
me want to ask you this: "What have you done this past year? What
have you accomplished?"

If you were to look at your year, what would stand out in it for you?
What milestones have you reached? How many people have you helped?
How many children have you saved this year? How many parents see you
as their doctor? How many new people have you introduced to Chiropractic
this year? And how many in your community see you as the best?
Some cutting questions!

Wait....I'm not finished.
What have you done for the profession this year?
And lastly (although it shouldn't be)...for your family and for yourself?

I find that many doctors flog themselves and beat up on themselves and
despair that they are not achieving the goals that they've set for themselves
at the start of the 2007. There seems to be this macho "thing" out there
that has many doctors struggling their hearts out to capture that elusive
new patient - and not ask for help.
And they tell themselves that next year will be different. That in January
things will change. It will be a new year for you. A year of abundance and
prosperity.

But I need to ask you this:
"Why would next year be different for you? What have you done to prepare
for this amazingly fantabulistic upcoming year?"

Here is what most do - the same old things, the same old way, but expect a
totally different result. Someone once said that this is the definition of insanity.
I agree. You see, to get different results, you need to do different things!!!

There's a concept! ...and I am not referring to trying some new sensational
marketing scheme. You know the one. The one that promises you all those
hungry new patients just dying to sign up with you. Yes, that one. Right!

You need to do things that are different from what you've done in the past.
Ideas that are fresh, new, and position you as a very wanted and sought after
doctor in your community.

Now...I can almost hear all of you say this: "but Dr. Ogi, I do different things now.

I've even hired a marketing wizard and coach to teach me with all these glitzy
new marketing ploys to help me capture that elusive new patient."
Lighten up!

I am not referring to marketing, or selling Chiropractic, or selling yourself, or
prostituting your integrity. No!.

I am referring to learning what it takes to be the best. What it takes to be the
best doctor. What it takes to have people in your community think that you are
absolutely amazing and fantastic! That no one even come close to where you are.

That people in your community talk about you everywhere. That people say
that they have never, ever, been to a doctor like you! That people actually ask
if you could possibly, please, find the time to perhaps check their children. And
people fly in to see you from other states. And your community sees you as a
Wellness doctor - you no longer deal with sore backs and stiff necks, rehab,
insurance, orthotics, etc.

You don't have the time - you are too busy adjusting. You are a member of
the Rotary or Lions club, you write a pediatric and family practice column for
your local newspaper, everyone comes to hear your amazing presentations
that you do at the local hotel, and your whole community has the greatest
love and respect for you.

You feel this is a dream, do you? You see...that is the problem - it is only your dream.
You need a life! ...and I mean it.

You see, I've been there, and I have the tee shirt!
And this is what I teach. To be the best. Not the best at marketing, not the best
 at hype, not the best at BS, not the best selling or "closing 'em", not the best at
"converting" ‘em, and not the best at fear tactics executed brilliantly in the name
of Christ. No.

I teach you how to be the best at being a doctor. What an amazing concept!

Please call me. I am here to help you.
And remember this: You are on a mission. This is not some cool career you have
chosen or stumbled onto. No. You have been chosen to be a Chiropractor.
Your destiny is to help as many as you can.

So...no more hoping, and wishing, and dreaming. Stop. Start acting like the doctor
you were chosen to be. Live up to the name you've been given. You are a Chiropractor.

Get out there and be one!

Warmest wishes,
Dr. Ogi Ressel