Repeat Performance, by Dr. Ogi Ressel

Tuesday, June 23rd 2009

Warm hellos to everyone!

Ok....you are just settling into your new year - yes, 2008 is finally here!
....And you've promised yourself tons of new patients - lots of children
and their parents - and lots of patients visits, as well as financial abundance,
more free time, and some "toys" and baubles - mustn't forget these! Absolutely!
You certainly deserve everything! YES!

You've promised yourself that this year will not be the same as the last.
Or the one before that. Or the one before that. Or the one before that.....
you are finished with wishing, and hoping, and dreaming, and scheming,
and schlepping around! Right? Of course you're right!
After all, this is your life and you are going to live it your way. No compromise
this time and no prisoners will be taken!

There! That feels really good! You've made a stand! The Universe will now provide!!!!

I like this new attitude of yours! Atta boy! (girl - don't want to offend anyone).

There is only one minor glitch: Your 2008 is just not starting off the way you envisioned!

Let's see: New patients just aren't calling, patients are not referring, patients are
quitting care, lots of missed appointments again, same old insurance hassles, you
feel your amazing CA just isn't there for you this year, the bank account still has the
same negative balance and the Christmas bills have not shown up yet.
Definitely not the way you envisioned the start of 2008. No Way!

Ok....enough of brutal reality and beating you up - you do this all too well to
yourself already!

You see............You need to understand one thing here:
You are still dealing with the same old stuff in your office. The same old procedures,
the same old staff (careful here), the same old furniture, the same old clinical forms -
you know the ones, the ones your patients can barely read because they've been
self-copied so many times, the same old missed appointments, the same old patients
leaving your office, same old pictures on the wall, the same old philosophy you have,
the same old marketing ploys, the same old salesmanship, the same old fear tactics
you use, the same old perception your community has of you and what you do, and
of course, the same old doctor - you. Yes, you!

There's a concept!
Hmmmmm.......2008 is not starting off all that well for you!

What are you to do?
You see.....Realizing and agreeing that this is where you are is already half the battle!

I've mentioned this before: In order for you to really kick butt this year, you need to
be different and do different things - same old, same old, just doesn't apply here! No!

You need a makeover! Totally! And so does your office. And your staff!
And your philosophy! You need to realize something, and this is a huge problem with
many doctors:
What you've been doing isn't working!
There I've said it!

Maybe you are just getting started in practice and are working with a set of values
acquired by osmosis from College, or you've been at it for the past 15-30 years.

You see, times change and so does the perception and wants of your community -
what they want and what you provide aren't quite in synch. Ergo; you are outdated.
And as a result, you are relegated to seeing the acute patient. But this is not what
you want. You want a Wellness practice with tons of kids and their parents. I totally
agree - most doctors want this type of practice!

AND that is what your community wants as well - trust me on this. They want a doctor
who is versed in Wellness and NOT in treating LBP, or neck strains, or orthotics, or
knee sprains, etc. They also don't want a marketing wizard and some "slicko-man". No.

They want to see a doctor who is absolutely the very best at being a doctor.
"But, Dr. Ogi that is what I want also - I want a Wellness practice", you say. Awesome!
Let me help you!

But.......There is a price for this new you. Yes! You'll need to let go of some of the
ideas and assumptions that you are holding onto and that are holding you back.

You'll need to park your ego and admit that where you are is not where you want
to be (and this is a difficult thing to do). You'll need to welcome change. And you'll
need to embrace your own spirit that will carry you forth. Is it really difficult? Absolutely
not! Challenging, yes.
Difficult, No.
It is exhilarating and exciting!

That's it! Simple! This is a good place to start. THEN....I suggest that you enroll in
a seminar program that will teach you how to become the best doctor your community
has ever seen. Ever.
...And by now, you should already have figured out which one it is. And then please call me.
....And forget the hoping, and the scheming, and the schlepping around!

Well....what are you waiting for? Do it!
It is now only twelve months until we have another conversation just like this one.
...and you definitely do not want a repeat of your past performance. No way!

You know what to do....

Warmest wishes,
Dr. Ogi Ressel